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Program Building...
Most listeners
now understand that with radio broadcasting operated without cost to the listener,
it is necessary for advertising to pay the bills. The advertisers, in harmony
with WLS ideals, give splendid cooperation by making programs of high quality
and of service value. No product of questionable value is ever brought into your
home over WLS.
From WLS programs you may learn history, civil government, economics, latest results
of scientific research, the finest gems of literature. All this, in addition to
agricultural news, markets and music, is arranged by the program department. |
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Glenn C. Snyder,
Commercial Manager of WLS, is charged with general supervision of advertising
accounts, and it is up to him to see that there is enough income to balance the
expenditures. |
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George C. Biggar,
Program Director, listens to new talent, arranges programs, writes plays and thinks
radio night and day. |
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Arthur C. Page
is Farm Program Advisor, announces the Dinnerbell Program and is editor of this
album. |
| Below, a program
conference in Mr. Snyder's office. A program that requires only fifteen or twenty
minutes to give, often represents hours of preparation and research. |
Comments
or suggestions? click
here to send them to Rich Samuels
Created by
Rich Samuels (e-mail to rich@richsamuels.com)
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