Meet Bob DeServi:
One of the President's Men
note: The moment I read Elizabeth Bulmiller's piece on those who help
form the image of George W. Bush in the New York Times of May 16th, 2003, I knew
that my former colleague Bob "Bobby D" DeServi (seen abover in a 1976
photo) merited inclusion within these pages. Bob's transition from NBC to W is
clearly worthy of further study.
|I first met Bob
DeServi in July of 1973 (when I first signed on as a reporter at WMAQ-TV). Bob
at the time was wearing the white cotton gloves of an assistant news film editor.
His job was to splice the film the "real" editors had put together with
little pieces of tape. Bob (along with three or other assistants) worked in a
small room where the equipment and sounds resembled the pressing operation of
a dry cleaning plant.
(Bob first came to the Merchandise Mart as an NBC page. He's the son of a suburban
Chicago cop. By all acounts, he remains devoted to his mom).
time, Bob emerged as a field cameraman with an incredible eye for framing pictures
and boundless energy for chasing pictures down.
Bob moved on from local to network news and worked for a time as a freelancer.
Presidential campaigns (characterized by long, long hours and substantial amounts
of overtime compensation) were one of his specialties.
Look for Bob on the campaign trail again shortly, now as the White House's "Associate
Director of Communications for Production." Another New Trier guy made good.
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