Louis Roen, Your Annoncer on "Today's Children"

("Today's Children" Family Album)

Mother Moran in rocking chair

Curator's note: Louis Roen was one of the longer-lived staff announcers at NBC-Chicago. In the early days of video at the Merchandise Mart, news director Bill Ray tapped him to become one of channel 5's first on-air news readers (where he became a member of the team that included Hugh Downs and Clifton Utley).

'Today's Children' has come to you as a presentation of the Pillsbury Flour Company." When you hear the deep, pleasant voice of Mr. Roen giving you this statement at the conclusion of each "Today's Children" program, do you realize all that these words imply?
Louis Roen portrait

It is your loyal patronage that makes it possible for us to bring you this delightful program every morning except Saturday and sunday. We wish to take this opportunity to thank each and every one of you---not only for your interest in Mother Moran and her "Today's Children", but also for your support as expressed in your daily purchases of Pillsbury products. We hope that we may merit your continued support, so that we may be able to keep on bringing "Today's Children" into your homes.

Pillsbury Flour Mills Company, Minneapolis, Minnesota

"Today's Children"---every morning except Saturday and Sunday over N.B.C. stations. Mary Ellis Ames in "Cooking Close-ups" each Wednesday and Friday morning over Columbia stations. See your local newspaper for the time of these broadcasts .
Pillsbury products

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Created by Rich Samuels (e-mail to rich@richsamuels.com)